The Syncros name evokes the early spirit of mountain biking. The company was founded in 1986 by Peter Hamilton and Pippin Osborne and was one of the first high-end brands which became known for its unique, innovative components, first for mountain, and then also for road bikes. Now after a series of ownership changes, the iconic brand returns to its true character with a new engineering team created to design outstanding products. The new product range reﬂects the brand’s high standards for technology while keeping top-to-bottom integration mind. This type of product integration will cultivate new levels of innovation, further adding value to performance and racing bikes.